SPEC WORK
Create a powerful PR idea that can make the Popeyes Chicken Sandwich the center of media and conversations.
Art Direction, Copywriting, Execution: Yovan Torres
Limited Release Packaging For The Chicken Sandwich
SOCIAL
Spectators of the in-store wrestling match can use Instagram Live or post a video with “#SummerSlamwich” to generate awareness of the PR Stunt. WWE will collect the best ones and use the UGC to create the walk-in content for the wrestlers during Summer Slam.
