SPEC WORK

Create a powerful PR idea that can make the Popeyes Chicken Sandwich the center of media and conversations. 

Art Direction, Copywriting, Execution: Yovan Torres

Limited Release Packaging For The Chicken Sandwich

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SOCIAL

Spectators of the in-store wrestling match can use Instagram Live or post a video with “#SummerSlamwich” to generate awareness of the PR Stunt. WWE will collect the best ones and use the UGC to create the walk-in content for the wrestlers during Summer Slam.

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Pa' la Gente Campaign