SPEC WORK

Challenge: 

Come up with a campaign that introduces America to the Dosist range of CBD pens. Dosist is a globally recognized, modern wellness company empowering people to naturally manage their health & happiness through dose-controlled cannabis therapy. There range of CBD and THC based formulas and high end design have given them the unofficial title of the “Apple of weed.”

Solution:

Designed a minimalistic, wellness-focused print campaign for Dosist, featuring floating product imagery and subtle visual metaphors to convey product benefits. A soft color palette and high contrast draw attention to the product as the hero element, while clever, conversational headlines engage the audience with a refined, playful tone.

Art Direction, Copywriting, Execution: Yovan Torres