#TBT Performance Social Campaign
Create Tiktok and Reels content from concept to creation to promote older Lexus vehicles with the emphasis on performance.
“Video Game IRL”
Creative Director: John Dorhmann
Art Director: Yovan Torres
Copywriter: Hayes Reed
Editor: PXP
“Pedal to the Metal”
Creative Director: John Dorhmann
Art Director: Yovan Torres
Copywriter: Hayes Reed
Editor: PXP
“ASMR For Gear Heads”
Creative Director: John Dorhmann
Art Director: Yovan Torres
Copywriter: Hayes Reed
Editor: PXP
“Long Live the V8”
Creative Director: John Dorhmann
Art Director: Yovan Torres
Copywriter: Hayes Reed
Editor: Yovan Torres
“#Cartok”
Creative Director: John Dorhmann
Art Director: Yovan Torres
Copywriter: Hayes Reed
Editor and FX: Yovan Torres
“LFA Walkaround”
Creative Director: John Dorhmann
Art Director: Yovan Torres
Copywriter: Hayes Reed
Editor: Yovan Torres