Challenge:

Engage a younger audience by reintroducing classic Lexus models, sparking nostalgia and connection. Drive conversation and boost engagement by prompting fans with thought-provoking questions designed to foster lively discussion within the community.

Solution:

Incorporated elements popular with younger audiences, such as video game aesthetics, ASMR soundscapes, and TikTok trends, to showcase Lexus throwback models in a fresh, dynamic way. Featured aggressive driving sequences and fast-paced edits to capture attention and resonate with the quick, immersive style that appeals to this demographic.