Challenge:

Introduce the new model year Lexus LX with its first hybrid powertrain and position it as the pinnacle of rugged luxury. Create lower funnel paid social assets that highlight specific features shoppers compare during the decision phase, including trim differences, cargo capacity, rear view monitoring, and interior technology.

Solution:

Developed a series of paid social assets that clearly showcased the key features shoppers compare at the decision stage. Each trim was presented through clean, focused visuals that highlighted design details, interior functionality, hybrid performance, and capability. The creative balanced rugged environments with elevated settings to reinforce the LX as both powerful and premium, giving users a clear, feature-forward view of what distinguishes the vehicle across its lineup.