Challenge: 

Mazda’s standard features are often perceived as table stakes in social environments where audiences scroll past traditional feature callouts. The challenge was to make everyday features feel confident, distinctive, and culturally relevant within fast-paced, short-form social content.

Solution:

We reframed standard Mazda features as “optional behaviors,” exaggerating real driver benefits through playful, unexpected visuals. Using a mix of live-action footage and AI-enhanced elements, each short-form video turned everyday features into confident, scroll-stopping moments. I led concepting, built the AI visuals, and structured the edits in collaboration with an editor.