Mazda CX-5: Color & Personality Social Paid Campaign
Color is one of the most expressive choices in a vehicle, but in paid social it can easily become just another product detail. The goal was to make the CX-5 palette feel more personal by connecting each color to a distinct personality, style, and lifestyle. The work extended across motion, carousels, and interactive Pinterest formats, using product-accurate 3D vehicle assets and AI-assisted imagery to build flexible worlds around each color without letting the technology become the idea.
The reel introduces the idea of color as personal style, showcasing the CX-5’s range of exterior and interior combinations and asking which one feels most like you. It sets up a broader social system that explores that connection in more interactive and expressive ways.
Match Your Style Reel
Find Your Color Pinterest Quiz
Pinterest’s interactive Quiz Ad format gave us a more playful way to extend the color-and-personality idea. Users answer a series of lifestyle questions to discover their CX-5 color match and a personalized description, creating a format designed to invite comparison, conversation, and sharing with friends.
Choose Your Own Adventure Pinterest Carousel
By starting users on the middle frame of the carousel, swiping left or right becomes the choice mechanic. Each direction leads to a different summer path and lifestyle, turning a standard Pinterest carousel into a simple choose-your-own-adventure experience built around the CX-5.
The Meta carousel gives each CX-5 color its own personality, pairing the vehicle with visual cues, objects, and environments that reflect a distinct style. The format turns color into character, giving people an easy way to see which version feels most like them while keeping the system flexible enough to scale across the full palette.
Meta Color Profile Carousel
