Challenge:

Introduce the all-new Lexus TX, showcasing it as the first true three-row luxury SUV from Lexus—designed to offer spacious, refined comfort for every passenger.

Solution:

Featured a diverse range of talent dressed in high-fashion attire to embody the Lexus TX’s luxurious appeal. Positioned individuals of varying sizes across each row to highlight the SUV's versatility and spacious design, visually showcasing the vehicle’s true three-row luxury and ample room for every passenger. This approach reinforced the TX as a sophisticated, comfortable, and inclusive choice for all.