Lexus | Social Brand Work

This body of work explores how Lexus can show up in social with confidence, restraint, and cultural awareness. The focus was on protecting the brand’s luxury standards while designing content that feels natural in-feed, relying on pacing, editorial judgment, and visual discipline rather than volume or specs. The work spans cultural moments, product storytelling, and social-native formats, all crafted to feel considered without overstatement. One piece in this section was self-initiated to explore how a more editorial walkaround could live naturally on social, later informing future executions.