SPEC WORK

Spec film concept developed to explore culturally driven storytelling through narrative, tone and cinematic restraint.

Challenge:

Create culturally relevant content that resonates with a younger audience during a period of social reckoning, while developing a rollout strategy that builds intrigue, drives conversation, and sustains engagement across channels.

Solution:

Concepted a documentary series spotlighting individuals whose unrecognized sacrifices quietly shaped history. The campaign uses restraint and mystery, revealing stories gradually through cinematic teasers, high-contrast visuals, and emotionally charged copy. A 1:30 trailer anchors the launch, supported by OOH and print executions designed to spark curiosity and invite deeper viewing, positioning the series as both reflective and culturally urgent.

Role:

Art Direction, Copywriting, Logo Design, Video Editing, Execution: Yovan Torres