Challenge:

Create content that speaks to a young audience by reflecting current trends and cultural moments, while also developing a strategic rollout plan to maximize reach and engagement across relevant channels.

Solution:

Introduce a new docu-series that uncovers the lives of individuals whose sacrifices unknowingly altered the course of history. Use subtle hints within both visuals and copy to create intrigue, employing high-contrast imagery to heighten the drama and intensity, while teasing each episode to leave audiences eager to learn more.

Art Direction, Copywriting, Logo Design, Video Editing, Execution: Yovan Torres