Lexus: Built For Motion

This work centers on shaping social-first video through different storytelling approaches, from performance-driven moments to human-led lifestyle and feature-focused films. Each piece was designed with pacing, tone, and visual restraint in mind, allowing the work to feel native to social while still carrying intention and craft.

Several videos from this body of work became top-performing organic posts across Lexus’ social channels, reinforcing the impact of clear storytelling and strong editorial judgment in a fast-moving environment.